Argument by multimodal metaphor usually plays a vital role of persuasion daily. In this paper, we analyse the argumentation of Lin Dan Commercial (LDC), an anti-corruption advertisement broadcasted on China Central Television, with conceptual metaphor theory and multimodal metaphor, in order to carry out an evaluation of the reasonableness and effectiveness of the argument. On practice, this re...

Research on metaphor has generally focused on exploring its context-dependent behavior and function. This current study aims to testify the postulate of English verb's innate trait of Metaphor Making potential. This paper intends to carry out an in-depth case study of a group of English core verbs using WordNet and SUMO ontology. In order to operationalize the assessment of an English verb’s me...

Metaphor makes our thoughts more vivid and fills our communication with richer imagery. Furthermore, according to the Conceptual Metaphor Theory (CMT) of [26], metaphor also plays an important structural role in the organization and processing of conceptual knowledge. According to this account, the phenomenon of metaphor is not restricted to similarity-based extensions of meanings of individual...

As a type of symbol, there are four dimensions in icons’ symbolic interpretation, namely semantic, syntactic, contextual and pragmatic dimension. Among those dimensions, semantic dimension is the most important one in user’s cognitive analysis. Based on the representation of semantics, icons can be classified into four types, namely function-metaphor, operation-metaphor, object-metaphor and mea...

BACKGROUND Subjective experiences of psychotic disorders are often not communicated because of the difficulty in articulating them. Metaphor is a valuable way of describing these experiences to others. Recovery in psychotic disorders involves consolidation and transitioning processes. The ontological and orientational types of metaphor seem to form the linguistic basis of these processes. AIM...