We investigate the performance of a full-cost heuristic in a service setting. In our model, a service firm determines the amount of capacity, a price, and a price discount each period. Based upon the price, a stochastic number of customers will place service orders. If too many orders arrive in a period, the firm will offer a price discount to those customers willing to back order and accept se...

Research aims are to identify, analyze, and conclude the effect of price perception product quality on brand image consumer trust. The analytical technique applies a structural equation model lisrel software supported. study results, namely partially have positive image. Price perception, quality, Brand mediates perceived To enhance image, especially for emotional satisfaction, more specificall...

In this article we develop alternative ways to compare asset pricing models when it is understood that their implied stochastic discount factors do not price all portfolios correctly. Unlike comparisons based on x2 statistics associated with null hypotheses that models are correct, our measures of model performance do not reward variability of discount factor proxies. One of our measures is des...

Determining Consumers’ Discount Rates With Field Studies Because utility/profits, state transitions and discount rates are confounded in dynamic models, discount rates are typically fixed to estimate the other two factors. Yet these rate choices, if misspecified, generate poor forecasts and policy prescriptions. Using a field study wherein cellphone users transitioned from a linear to three-par...

During the summer of 2005, the Big Three U.S. automobile manufacturers offered a customer promotion that allowed customers to buy new cars at the discounted price formerly offered only to employees. The initial months of the promotion were record sales months for each of the Big Three firms, suggesting that customers thought that the prices offered during the promotions were particularly attrac...

INTRODUCTION Given that little is known about the price-related cigarette brand preferences of youths, the current study seeks to characterise cigarette brand preferences and examine factors associated with smoking discount or native cigarette brands among Canadian youths who are current smokers. METHODS This study used nationally representative data collected from 71,003 grade 5-12 students ...

This paper constructs an emergency quantity discount contract to explore the inherent law of coordinating supply chain with stochastic market demand and price risk-averse supplier. Meanwhile, conditional value-at-risk (CVaR) risk measure criterion is revised study influence supplier’s aversion attitude on coordination. The results show that supplier will cause bifurcation relevant factors in un...

This study examined the incidence and determinants of quantity price discounts and quantity price surcharges in the German food sector through a bivariate probit, using recent consumer scanner survey data. Selectivity bias was corrected for in estimating the degree of quantity price surcharge and quantity price discount, using Heckman’s procedure. The findings reveal that almost 10% of the inve...