The rapid growth of information technologies has given rise to a variety of e-learning platforms. However, simply providing multimedia instructional materials does not necessarily improve users’ understanding of the instructional content. The study makes use of Flickr annotations, including stickers, drawings, and texts, to improve users’ learning performance while learning computer software. A...

The success of a virtual learning environment (VLE) depends to a considerable extent on student acceptance and use of such an e-learning system. After critically assessing models of technology adoption, including the Technology Acceptance Model (TAM), TAM2, and the Unified Theory of Acceptance and Usage of Technology (UTAUT), we build a conceptual model to explain the differences between indivi...

Mentoring continues to build momentum among startups and established enterprises due to its positive impact on individuals and organizations. Unlike previous studies, this research focuses on mentoring higher level leadership, such as the CEO, and demonstrates its unique relationship to organizational innovativeness. Our sample included 200 mentored executives and entrepreneurs who personally i...

The main purpose of this descriptive-correlative study was to design the structural equation model of agricultural entrepreneurship development in villages of Kamfiruz district, Marvdasht County in Iran. The population of the study consisted of all 3106 families of 20 villages. According to the Bartlett et al. table, a sample of 197 households was selected using stratified random sampling techn...

The present research extends prior work on the relationship between users and technology by examining users’ intention to explore a technology. Drawing on exploration and individual motivation theories, we developed and tested a model examining the effects of hedonic (i.e., personal innovativeness and cognitive absorption) and instrumental (i.e., performance expectancy and image enhancement) fa...

The main objective of this paper is to report on the findings of an empirical study on the determinants of innovativeness in manufacturing firms. The empirical study covers 184 manufacturing firms located in the Northern Marmara region of Turkey. The types of innovation are taken as product, process, marketing and organizational innovations as suggested in the Oslo Manual 2005 published by OECD...

The results of academic research into consumer innovativeness and its influence on product adoption lack consensus. To help close this gap, the study examines the relationship between consumer innate innovativeness, domain specific innovativeness, vicarious innovativeness, and the adoption of really new consumer electronic products. This study employs a quantitative survey-based approach to tes...