While policy appeals receive the bulk of scholars’ attention, recent studies show that group are prevalent in parties' election campaign materials to voters over time. Yet, few date focus on as a distinct concept, and little data available support longitudinal cross-national examinations. Aiming better understand group-based appeals’ role political processes, this article introduces new unique ...

The goal of this study is to undertake a multimodal analysis print advertisement for the Samsung Galaxy S5. According Cheong (2004), general structure advertisements as follows: Capture^Focus^Justification. This encompasses both verbal and visual aspects advertising. describe observed in To achieve research's goal, descriptive qualitative research was used. information, which advertisement, gat...

The Persian language is one of the dominant languages in the Middle East, so there are significant amount of Persian documents available on the Web. Due to the special and different nature of the Persian language compared to other languages like English, the design of information retrieval systems in Persian requires special considerations. However, there are relatively few studies on retrieval...

Persian is an Indo-European language written using Arabic script, and is an official language of Iran, Afghanistan, and Tajikistan. Transliteration of Persian to English—that is, the character-bycharacter mapping of a Persian word that is not readily available in a bilingual dictionary—is an unstudied problem. In this paper we make three novel contributions. First, we present performance compar...

background: media advertisements especially radio and tv are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. ministry of health and some other ministries in iran agreed to control and restrict the advertising of unhealthy products and services. therefore, adequate supervision and monitoring should be done in this field.  a cont...

Rural residents are exposed to sophisticated tobacco advertising and tobacco growing represents an economic mainstay in many rural communities. There is a need for effective health messages to counter the pro-tobacco culture in these communities. To determine relevant cultural themes and key message features that affect receptivity to pro-health advertisements among rural residents, 11 explorat...

not only does media reflect realities but also it shapes them and while being effective on our knowledge of world surrounding us. over the recent decade, women, along with their traditional roles, have approached new social activities, which were considered exclusively masculine in the past, and have created a stable status for themselves. but it seems that this change is not considered by t.v....