Perceived value is considered as a critical motivator of customer repurchase intention. Online shoppers with heterogeneous backgrounds may respond differently to antecedents (i.e. benefits and sacrifice) contributing to differences in perceived value. However, the extant literature exploring the relations between benefits/sacrifice and perceived value did not examine the influence of customer c...

In this study, firstly, based on related researches about consumer online purchasing behavior before, we proposed that there were some perceived factors that influence perceived value which has a direct impact on consumer’s online purchasing decision-making. Secondly, on the analysis for the antecedent of consumer perceived factors with online shopping, we proposed the definition of online shop...

The purposes of this study are to construct an instrument to evaluate service quality of mobile value-added services and have a further discussion of the relationships among service quality, perceived value, customer satisfaction, and post-purchase intention. Structural equation modeling and multiple regression analysis were used to analyze the data collected from college and graduate students ...

The paper proposes a unified risk-benefit analysis framework for investigating consumers’ adoption of mobile payment technology. Based on perceived risk theory and risk-benefit analysis literature, the proposed framework integrates three variables—perceived risk, perceived benefit and perceived value, to predict consumers’ intention to use mobile payment. All the proposed hypotheses are well su...