In this paper, the author investigates the factors that affect the adoption of e-government in Malaysia. Variables like perceived usefulness, perceived ease of use, compatibility, trust and demographic profiles of users are included in this research. Data was collected from 418 respondents, and multiple regression analysis is employed to test the research model. The results show that perceived ...

Not all countries have the same level of e-commerce penetration. This could be due to the influence of cultural factors on consumer trust with regard to online purchasing. This may also explain why countries like Spain, with similar economic and technological levels to its neighbours’, have a lower level of e-commerce usage. This paper examines the antecedents of trust, and, the relationship be...

Mobile services have rapidly become an important way for consumers to communicate, encounter services and exchange information. Marketers are increasingly using this channel for brand related advertising communications. However they have found that consumers are reluctant to try and adopt new mobile services and/or other products/services in response to advertising, unless the consumer has esta...

A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

Despite the proliferation of e-services, they are still characterized by uncertainties. As result, consumer trust beliefs are considered an important determinant of e-service adoption. Past work has not however considered the potentially dynamic nature of these trust beliefs, and how early-stage trust might influence later-stage adoption and use. To address this gap, this study draws on the the...

Trust provides the foundation for the successful implementation and operation of a virtual community (VC). Trust is an especially relevant success factor in online health-care communities. A look at existing communities leads to the conclusion that many VCs fail to meet requirements upon which trust is established. Based on the findings in the literature and the researchers’ experience, this pa...

Trust provides the foundation for the successful implementation and operation of a virtual community (VC). Trust is an especially relevant success factor in online health-care communities. A look at existing communities leads to the conclusion that many VCs fail to meet requirements upon which trust is established. Based on the findings in the literature and the researchers’ experience, this pa...

Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the Internet. Trust is believed to be the key to these relationships. Given the differences between a virtual and a conventional marketplace, antecedents and consequences of trust merit re-examination. This research identifies a number of key ...

Previous authors have argued that trust may be based on the extent to which risk communicators are seen as good at discriminating safety from danger, are unbiased in their assessments, and share their audience's values. Residents of two English urban regions rated their trust in six potential sources of information about the risk of contaminated land in their neighborhood (independent scientist...