The study explored media richness and normative factors that influence students’ choice to attend lectures or watch them online. Lectures in a large psychology course were taped and posted online where they could be viewed by streaming video. All students in the course had the option to attend lectures or watch them online, a choice that could be exercised on a lecture-by-lecture basis. The pro...

Relationship marketing suggests a need to better understand and more actively involve consumers in the marketing process. This is especially the case with the Internet channel, because of its unique capability for two-v\/ay communication compared with traditional mass media. Existing research, however, has paid limited attention to consumers' general tendency to engage in online interaction. Th...

Participation in online social media Web sites (e.g., Facebook and Twitter) has skyrocketed in recent years and created a new environment in which adolescents and young adults may be exposed to and influenced by alcohol-related content. Thus, young people are exposed to and display pro-alcohol messages and images through online portrayals of drinking on personal pages as well as unregulated alc...

Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation and self-efficacy. Yet, issues related to media trust, media performance and candidate evaluation...

BACKGROUND For younger generations, unconstrained online social activity is the norm. Little data are available about perceptions among young medical practitioners who enter the professional clinical arena, while the impact of existing social media policy on these perceptions is unclear. OBJECTIVE The objective of this study was to investigate the existing perceptions about social media and p...

“Social TV” is a term that broadly describes the online social interactions that occur between viewers while watching television. Television shows are now instigating online social interactions between viewers by requesting viewers, as part of the first broadcasts, to engage in simultaneous discussions about the shows. Examples include explicitly asking users to follow and comment on topics on ...

Drawing on data gathered during ethnographic fieldwork in Mardin, a medium-sized town in southeast Turkey, this paper examines people’s production of different online social spaces. The paper shows that social media users actively appropriate online platforms and change privacy settings in order to keep different social spheres and social groups apart. Social media users actively mould online s...

Is the use of an online course delivery format, when compared with the more traditional face-to-face format, good or bad in the context of university education? Those who subscribe to the no-significant-difference perspective argue that online delivery is good, because it allows students with time and geographic distance constraints to obtain the education that they need, with no significant ne...

P atients regularly tell me that they have checked my credentials online — one of several ways adults seek information on the Internet about health, specific diseases, treatments, hospital outcomes and insurance pro vid ers. This and the next issue of the Canadian Journal of Surgery include articles discussing online health information, providing insight on the quantity, quality and readability...

“S ocial media is a generalized term for a group of online software tools that allow for increased interaction, authorship, and development of online content by any web user” (Kuhns, 2012, p. 4). Social media include the well-known sites, such as Facebook, LinkedIn, and Twitter, but also wikis, blogs, microblogs, podcasting, and other social networking and social bookmarking sites (see Figure 1...