We conducted two large-scale, highly powered randomized controlled trials intended to encourage consumer debt repayments. In Study 1, we implemented five treatments varying the design of envelopes sent debtors. did not find any treatment effects on response and repayment rates compared control condition. 2, varied letters’ contents in nine treatments, implementing factorial combinations social ...

We assess whether light-touch interventions can increase the proportion of women who study economics. Over 2,000 students were randomly assigned to receive a message with basic information about economics major, combined an emphasis on rewarding careers or financial returns associated no message. The increased male majoring in by 2 percentage points, equivalent control mean. find significant ef...

The context ultimately decides on mobility options and thus shapes behavior. Nudges are an increasingly used strategy for promoting sustainable modes of everyday mobility. However, in most cases, the design nudges triggers issuing these interventions neglect user's specific less relevant to recipient. Digital communicated through mobile devices offer situation awareness, which is facilitated by...

Applied behavioural science tends to overvalue interventions that can be readily tested using experiments. This experimental validation bias drives the popularity of light and nudges unnecessarily limits scope ambition field.

Addressing hazardous levels of air pollution in densely populated cities emerging countries requires concerted efforts to reduce fossil fuel use the transport sector, such as through greater electric motorcycles. However, their adoption has been limited due several market failures and behavioral anomalies. In this study, we collect novel data on more than 2,000 potential motorcycle buyers Kathm...

Abstract Governments use nudges to stimulate citizens exercise, save money and eat healthily. However, nudging is controversial. How the media frames nudge impacts decisions on whether this policy instrument. We, therefore, analyzed 443 newspaper articles about nudging. Overall, was positive nudges. Nudging viewed as an effective efficient way change behavior received considerable support acros...

Organisations increasingly use digital nudges to influence their workforces’ behaviour without coercion or incentives. This can expose employees arbitrary domination by infringing on autonomy through manipulation and indoctrination. Nudges might furthermore give rise the phenomenon of “organised immaturity.” Adopting a balanced approach between overly optimistic dystopian standpoints, I propose...