Internationally, the biopharmaceutical industry is characterized by strong competition, research-intensive and protracted new product development (NPD) processes, intensive regulation and extensive alliance activity. Based on new comparative survey data, we compare the NPD strategies of US and European biopharmaceutical firms. Our data suggests four key empirical findings. First, while levels o...

NPD teams enhance their change of success when they process rich and diverse market information in the course of a new product innovation trajectory. A large body of literature has advocated that including this information, such as insights on developments in market segments and customer needs regarding product applications, in new product decisionmaking is critical for new product performance....

This study examines proactive decision-making and design flexibilities in new product development (NPD) as critical forms of strategic flexibility. The conceptual framework identifies market te...

In today’s dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in the competitive milieu. Increased competition and reduced product life cycles put force upon c...

New Product Design (NPD) projects go sequentially through various phases of a new product design project: customer needs clarification, product specifications, design process, partners selection. Such sequencing ignores possible impacts of partners on the way that the product will be designed and realised. This paper explores early consideration of partners network for building up relevant part...

In last decades, New Product Development (NPD) process has become crucial for the company success. Many efforts have been paid in order to identify methods and tools able to improve NPD, but successful models are still missing or not easily followed. Companies find difficult to implement comprehensive models for improving their NPD process, and often they aren’t even aware on how they actually ...

New product development (NPD) is crucial for a company’s success in a competitive market. Meanwhile, NPD is a process associated with great complexity and high risk. To ensure its smooth operation, risks involved in an NPD process need to be analyzed in a proper way. In this paper, a novel method is proposed to generate a belief rule base (BRB), which is the basis of the Belief Rule-Base Infere...

Customer integration is an integral element of the innovation process today. Yet, despite the potential for integrating external knowledge into new product development (NPD) processes, companies often fail to benefit sufficiently from customer integration. Research attributes this failure to restricted absorptive capacity, intellectual property concerns, or the ''not-invented-here'' syndrome bu...

New product development (NPD) in the pharmaceutical industry is very knowledge intensive. Knowledge generated and used during medical NPD processes is fragmented and distributed across various phases and artifacts. Many challenges in medical NPD can be addressed by the integration of this fragmented knowledge. We propose the creation and use of knowledge networks to address these challenges. Ba...

The integration of new product development (NPD) and the supply chain (SC) has been extensively analysed by researchers as a critical means to achieve success. However, most studies have focused on the integration of NPD and upstream SC, mostly from a local perspective. This paper aims to develop a comprehensive framework to investigate the integration of the NPD process and international retai...