The increasing popularity of social media has significantly changed user behavior and companies’ possibilities to engage in personalized advertising (targeted advertising based on user’s personal characteristics and preferences). Accordingly, there is a growing interest in the subject for business and scientific research. While the body of literature about social media grows in general, it surp...

Screen media usage among young children has increased dramatically in recent years. Although consumption been noted as an influencing factor children’s body image, the relationship between satisfaction and screen under 10 years old remains a less-explored topic. A cross-sectional study was designed to analyze association image of Spanish 5–9 old. By examining data 792 schoolchildren (N = 363 bo...

This study through a quantitative survey and purposive sampling approach examined the use of social media for civic engagement among 200 students at Ghana Institute Journalism, National Film Television African University College Communications. Data were gathered from primary secondary sources. The revealed that there is strong positive correlation between usage communication participation. maj...

In the current business environment organizations are forced to find most effective marketing technique in order improve results of their business. Since each company’s goal is achieve and efficient business, one important decisions choice direct media actions that suitable for contacting existing potential consumers. obtain information regarding effectiveness media, market research provides an...