The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

In Bartling, Fehr and Schmidt (2012) we show theoretically and experimentally that it is optimal to grant discretion to workers if (i) discretion increases productivity, (ii) workers can be screened by past performance, (iii) some workers reciprocate high wages with high effort and (iv) employers pay high wages leaving rents to their workers. In this paper we show experimentally that the produc...

The relationship between productivity and biodiversity has long been an important issue in ecological research. However, in recent decades, most ecologists have primarily focused on species diversity while paying little attention to functional diversity and phylogenetic diversity (PD), especially in alpine meadow communities following fertilization. In this study, a fertilization experiment inv...

underlying representations play a crucial role in capturing predictable relations among different phonetic categories in phonological theory. Tone sandhi is a tonal alternation phenomenon in which a tone changes to a different tone in certain phonological environments. This study investigates whether Taiwanese listeners are more sensitive to the surface form of the tones or the underlying tonal...

Full terms and conditions of use:

In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...

This research was conducted based on the lack of an appropriate marketing strategy for “Fanbi Risky” fruit juice drink company, causing these companies to be underdeveloped. Therefore, it takes right strategies develop "Fanbi Riski" company. is a qualitative descriptive study that focuses SWOT analysis help owner in increasing their company marketing. The data collection which used this observa...

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...