The goal of this research is to evaluate the effect of ad rank on the performance of keyword advertising campaigns. We examined a large-scale data file comprised of nearly 7,000,000 records spanning 33 consecutive months of a major US retailer’s search engine marketing campaign. The theoretical foundation is serial position effect to explain searcher behavior when interacting with ranked ad lis...

Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

There are errors in the author affiliations. The affiliations should appear as shown here: Ana Wheelock, MSc; Anam Parand, PhD; Bruno Rigole, MSc; Angus Thomson, PhD; Marisa Miraldo, PhD; Charles Vincent, PhD; Nick Sevdalis, PhD Faculty of Medicine, Imperial College London, London, UK; Sanofi Pasteur, Lyon, France; Imperial College Business School, London, UK; Department of Experimental Psychol...

This paper presents a historical overview and current perspective of the Automated Neuropsychological Assessment Metrics (ANAM) test system. We discuss the history of its development along with a synopsis of the evolution of computerized testing that has occurred and led to ANAM over the past 30 years within the Department of Defense (DoD). We include a description of our current system and tes...

Marketing emerged to expand the relationship between consumer and company. But in order resist current context, companies must increase their strategic actions of digital marketing. This requires specificity, which highlights importance metrics monitoring, consists evaluating results obtained from those actions. study compares responses important entrepreneurs region (Algarve), sector marketing...

the present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (sc1: producer - consumer, sc2: producer - retailer - consumer, sc3: producer - commission agent - retailer - consumer, sc4: producer - commission agent - wholesaler - retailer - consumer) for two variety (allahabad safeda and apple guava) of guava. the gross marketing pri...

Image Enhancement (IE) is an image processing procedure in which the image’s original information improved, highlighting specific features to ease post-processing analyses by a human or machine. State-of-the-art enhancement pipelines apply solutions fixed and static constraints solve issues isolation. In this work, IE system for marketing proposed, more precisely, real estate marketing, where o...