the marketing services and marketing margin of pistachio is reviewed as an agricultural product for export. about 90 percent of pistachio production is in kerman province, from which 60 percent is in rafsanjan. the results show that the share of the country in the world pistachio market is decreased in the last 10 years. the main problems for marketing are storing, packing and transporting.

nowadays, with increasing service industries, service marketing and service quality have become an important challenge to organizations. the attempts of organizations in this situation are witnesses to this matter. in the past years, the organizations tried to reach service quality appropriation and satisfaction of self-external customers by concepts and approaches of external marketing. one of...

<p style='text-indent:20px;'>This paper deals with a one-period two-stage supply chain, in which loss-averse retailer facing stochastic demand orders products from risk-neutral supplier subject to yield uncertainty. Marketing effort exerted by the is employed enhance final market demand. We first establish performance benchmark, and show that wholesale price contract fails coordinate chai...

The purpose of this paper is to critically examine the concept of entrepreneurial marketing. This term is used as an umbrella to capture conceptualizations of marketing as an innovative, risk-taking, proactive area of managerial responsibility. Such conceptualizations include guerrilla marketing, radical marketing, expeditionary marketing, subversive marketing and others. Six core dimensions of...

New developments in marketing management support systems (MMSSs) have provided the marketer with a growing supply of tools that can enrich decision making. In this paper, we describe the concept of marketing engineering — an approach to solving marketing decision problems — popularized by Lilien and Rangaswamy [Lilien GL,Rangaswamy A. Marketing engineering: computer-assisted marketing analysis ...

Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...

This paper examines the travel behavior of the Chinese and Korean tourism market following the Japan Earthquake in a bid to identify travelers who are likely to be most and least resilient in the event of a significant disaster. The post disaster travel behavior of travelers from these two countries is analyzed to reveal the circumstances under which travelers would go to Japan despite the eart...

A large portion of radio energy in smartphones is wasted during a special waiting period, known as the tail time, after a transmission is completed. In order to save the wasted energy during the tail time, it is important to accurately predict whether a subsequent transmission will occur in the tail period. In this paper, we propose a novel general-purpose predictive dormancy technique, called ...