Using models to capture requirements and to initialize operations concepts for new product development has received attention in the Eighth Annual INCOSE Symposium in Vancouver, with the result that the requirements handling process itself is more efficient. The document-driven design methodology is replaced with models that state subsystem-level requirements in executable form. However, most "...

One of the substantial challenges in marketing efforts is determining optimal markets, specifically in market segmentation. The problem is more controversial in electronic commerce and electronic marketing. Consumer behaviour is influenced by different factors and thus varies in different time periods. These dynamic impacts lead to the uncertain behaviour of consumers and therefore harden the t...

Current mobile business models for mobile commerce do not seem promising with regard to substantial revenue streams for mobile network operators as well as mobile service providers. Today’s settings require customers to “invest” into data transmission before being able to enter a mobile service, i.e. they are forced to pay for all data transmitted regardless whether this data is valuable conten...

background and aims: given the ever-increasing importance and value of information, providing management with a reliable information system, which can facilitate decision making regarding planning, organization and control, is vitally important. this study aimed to analyze and evaluate information needs at statistics and medical records departments of iranian medical universities. the findings ...

I consider an adverse selection model of ̄rm reputation. Each ̄rm is characterized by an exogenously given quality level, which is the ̄rm's private information and applies to any product it sells. Consumers observe the performance of the ̄rm's products, which is positively related to the ̄rm's quality level. The ̄rm's reputation is given by the consumers' posterior on the ̄rm's quality level given th...

This article discusses the information dimension of marketing from a technical, theoretical and behavioral perspective. It also comments the relationship between marketing and the library and information science (LIS). It is an exploratory and descriptive study and its qualitative approaches are carried out through classic documentary analysis. From the technical perspective, it addresses the p...

political marketing shares many characteristics in common with marketing in the business world. in business marketing , sellers dispatch goods, services, and communications[e.g.advertising] to the market and in return, money [consumer purchases], information [consumer research], and customer loyalty are received. in political campaigns, candidates dispatch promises , favors , policy preferences...