A variety of problems in digital marketing can be modeled as Markov decision processes and solved by dynamic programming with the goal of calculating the policy that maximizes the expected discounted reward. Algorithms, such as policy iteration, require a state transition and a reward model, which can be estimated based on a given data set. In this paper, we compare the execution times for esti...

Influencer marketing has become a thriving industry with global market value expected to reach 15 billion dollars by 2022. The advertising problem that such agencies face is the following: given monetary budget find set of appropriate influencers can create and publish posts various types (e.g. text, image, video) for promotion target product. campaign's objective maximize across one or multipl...

One important challenge for a set of agents to achieve more efficient collaboration is for these agents to maintain proper models of each other. An important aspect of these models of other agents is that they are often partial and incomplete. Thus far, there are two common representations of agent models: MDP based and action based, which are both based on action modeling. In many applications...

a r t i c l e i n f o Keywords: Corporate naming Branding Advertising Marketing capability Chief marketing officer Shareholder value Each year, thousands of firms change their names, many in the absence of an accompanying M&A event. Existing research reveals significant heterogeneity in the stock market response to such pure name changes. Why do some firms reap greater stock market rewards for ...

Background. Information and communication Technology, allows institutions and organizations that doing their business activities and exchanges, with high speed and flexibility. In fact, electronic-commerce has created a massive revolution in Business style and global trading. Objectives. The goal of this study was identifying of Effective Factors on Development of the Electronic Marketing Capa...

In the last decade the Indian auto industry has shown increasing levels of technological sophistication and significant growth. The Indian auto industry consists of local firms with indigenous design and development capability, well established global brands and has marketing presence in Indian as well as other emerging markets. This paper tracks capability development in the Indian auto indust...

This study has important implications for marketing theory and practice. In an era of turbulent market environments, the organisational ability to sense and seize market opportunities and to reconfigure the resource base accordingly, has significant effects on performance. This paper uses a dynamic capability framework to explain more explicitly the intricacies of the relationship between sensi...

This paper introduces the DeltaGrid abstract execution model as a foundation for building a semantically robust execution environment for concurrent processes executing over Delta-Enabled Grid Services (DEGS). A DEGS is a Grid Service with an enhanced capability to capture incremental data changes, known as deltas, associated with service execution in the context of global processes. The abstra...