For more than a decade a growing number of academics have questioned the basis and value of many core marketing principles and have brought into question the credibility of the dominant historical account of the development of marketing (Fitchett 2005). Despite this criticism, and the growing disdain heaped upon marketers, change is notoriously slow in marketing education. This paper traces the...

Most mental health treatment is provided in primary care, not by psychiatrists or in dedicated mental health services.1 Not surprisingly, most psychotropic drugs (87% of anxiolytics, 79% of antidepressants, 66% of stimulants, and 51% of antipsychotics) are prescribed by nonpsychiatrists, particularly family physicians.2 Rates of psychiatric diagnoses and psychotropic prescriptions have increase...

The paper describes emerging strategies employed by extension and continuing education units as they adapt to changes in the university and the larger community. The cost-recovery, entrepreneurial model of continuing education, relatively greater emphasis on continuing professional development programs, less emphasis on the traditional service function, the application of distance education tec...

Teachers are vulnerable to the technopositivist ideology that perpetuates a naive faith in the “promises” of technology. Most teachers have been denied opportunities to explore the motives, power, rewards, and sanctions associated with the unscrupulous marketing of information and communications technology (ICT) and tend to be uninformed about the research that has failed to find a positive rel...

The purpose of this paper is an analysis of a collaborative, information technology-mediated teaching endeavour in marketing education. The analysis goes beyond a comparison of traditional and technology-based teaching on a learning-effectiveness level by covering the different perceptions of instructors, learners, teaching assistants and IT personnel of the cost and benefits of such settings f...