The conceptual approaches to definition of the purposes, principles and directions digital transformation marketing activity enterprises offering services according technologies methods Marketing 4.0 have been proved on basis modern theories service marketing. inclusiveness customer-focused revealed. omnichannel communications integration availability online offline channels clients interaction...

This study examines the marketing channels and associated costs in persimmon industry, focusing on producer's share consumer rupees efficiency. The research analyzes different involving wholesalers, retailers, pre-harvest contractors. findings reveal incurred by various stakeholders, with variations observed across channels. cost ranged from ₹187.40 to ₹245.86 per quintal, while contractors, re...

The main objective of the paper was to examine the costs, returns and efficiency levels obtained by key players in the Ghanaian yam marketing chain. A total of 320 players/actors (farmers, wholesalers, retailers and cross-border traders) in the Ghanaian yam industry were selected from four districts (Techiman, Atebubu, Ejura-Sekyedumasi and Nkwanta) through a multi-stage sampling approach for t...

This article provides first wave data from a study designed to examine the impact of the full range of marketing communication techniques used by the UK alcohol industry, and their cumulative effect on alcohol initiation and youth drinking patterns. The study is of a longitudinal cohort design and was conducted amongst secondary school pupils in Scotland. A cohort of 920 2nd year school pupils ...

Agricultural products network marketing means fully introducing e-commerce systems into the sale process of agricultural products, using information technologies to publish and collect the demand and price information, and relying on agricultural production bases and logistics distribution systems to enhance brand images, improve customer services, develop online marketing channels and ultimate...

This paper reviews the research to-date on how the Internet is impacting marketing. It focuses mainly on academic research published in US journals, but includes selected material from other sources. It covers internet adoption and usage; online purchasing behavior; internet advertising; internet economics and pricing; channels and intermediaries and online marketing strategy. The final section...