The study of distribution channels is an important line of inquiry in several fields. In marketing, managing conflict and coordination in channels is studied in behavioral and managerial research (see Gaski 1984 for a review), game theoretic modeling (e.g., Jeuland and Shugan 1983), and empirical research (e.g., Ailawadi 2001). Related work in management information systems and operations manag...

Interpersonal information sources are often used by consumers, and indubitably influence their decision-making processes. Recently, terms such as permission marketing, opt-in marketing, viral marketing and collaborative filtering have been coined to describe different ways in which the Internet can be used to communicate with consumers. These concepts and tools all have in common the use of int...

This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major clothing retailer, by means of a case study that consisted of interviews with two employees of the company, one from the top management and one from the marketing area, based on a semi-structured script , in...

SMQ / VOL. XII / NO. 1 / SPRING 2006 ABSTRACT Partnership development for national social marketing campaigns is a much copied, but poorly researched, area of practice. As part of the development of Phase II of the Centers for Disease Control’s National Bone Health Campaign, several needs-assessment and market analysis activities were conducted to develop partnership strategies that were respon...

Advertising is an area that is covered by many researches, however, over-the-counter reactions to this important marketing tool has not yet been touched. This article present an exploratory study on this market segment as it respond to the marketing mix involved in the launching of an over-the-counter brand originally successful in the ethical market. The author found that advertising passes tw...

Background: This study aims to describe the community perceptions regarding an insecticide-treated bed net (ITN) programme in Burkina Faso, where communities were randomised to either ITN social marketing combined with free ITN distribution through antenatal care services (intervention A) or ITN social marketing only (intervention B). Methods: For this descriptive qualitative study data were co...

The role of emotions is an important subject of study in marketing and consumer behavior. Electronic commerce, being one of the very effective channels of marketing, should pay attention to the issue of emotions. However, Information Systems research on electronic commerce has rarely investigated the effect of fulfilling customers’ emotional needs. This research opens a new area of enquiry: tha...

Simulated test markets are powerful tools that are used frequently to aid marketing managers in making a go/no-go decision before bringing a product to test market. Over the past twenty years, STMs have expanded beyond application in fast-moving consumer goods to industries such as financial services, pharmaceuticals, durables, and new technology. Today, the STM industry is fairly consolidated,...

The geographic concentration of production of main field crops in several growing regions is a distinctive feature of U.S. agriculture. Among many possible reasons for spatial concentration, I study here the effects of the distribution of end users and terminal markets on acreage allocation. The presence of multiple terminal markets in a growing area may allow for a more flexible marketing plan...