19 For the livestock and meat industry, the 1990s were a period of marked vertical integration. By the end of the decade, the use of production contracts, marketing agreements, and other ownership linkages between beef and pork producers and meat packers had provoked such controversy that Congress began to consider legislation to abolish many types of market linkages. We analyze the transition ...

Persuasive messages for marketing healthcare services in general and coordinated care in particular are more important now for providers, hospitals, and third-party payers than ever before. The combination of measurement-based information and creativity may be among the most critical factors in reaching markets or expanding markets. The research presented here provides an approach to marketing ...

Fish and fishery products represent a dynamic sector of the world’s global food economy. Changes in supply, market demands and fishery regulations have major impacts on regional fisheries in the U.S. Many small and mid-size fishing operations have been adversely affected by these changes and have undertaken different strategies to overcome economic hardships and survive in the global marketplac...

This paper focuses on business-to-business marketing communications of industrial firms in the Slovenian, Croatian, Bosnian, Serbian, and Montenegro markets. The paper presents three main research issues: 1) the most important communication tools in the business-to business markets; 2) the most important characteristics of logistical providers when communicating to business-to-business markets;...