W consider how public firms influence their stock market valuations by timing the introduction of innovative new products. Our focus is on innovation ratchet strategy—firms timing the introduction of innovations in order to demonstrate an improvement in the number of introductions over time. We document that public firms use an innovation ratchet strategy more often than do private firms and th...

Existing studies concerning the effects of marketing on firm performance have been conducted primarily in the areas of market-orientation and marketing strategy studies. Recently, efforts have been made in investigating the integrated effects of these two factors on firm performance. As part of these efforts, this study employed market-oriented culture and the marketing strategy making process ...

Abstract To compete in the present and future, newly constructed Muara Baru modern fish market, called Pasar Ikan Modern (PIM Baru), requires an effective management approach. This research aims to examine different techniques for PIM utilizing a Strength, Weakness, Opportunity, Threat (SWOT) analysis. The findings indicate that aggressive strategy is required. Alternative strategies include im...

In competitive markets, market segmentation is a critical point of business, and it can be used as a generic strategy. In each segment, strategies lead companies to their targets; thus, segment selection and the application of the appropriate strategies over time are very important to achieve successful business. This paper aims to model a strategy-aligned fuzzy approach to market segment ev...