AbstractPurpose - This study aims to determine whether the satisfaction and trust of Islamic bank customers using mobile banking has an effect on loyalty with continuance intention as a mediating variable.Method The type data used in this research is primary by distributing questionnaires interviews. population are who use Yogyakarta for sampling technique purposive total 100 respondents. analy...

Even though scholars have placed considerable focus on studying the attitudes and intentions towards using the virtual market (marketspace), there are still few studies that examine the potential effect of the physical market (marketplace) on the virtual market. The physical and virtual markets have some substitution effects; as users utilize the virtual market more frequently, they use the phy...

In this study, we examined the influence of brand trust and perceived quality on loyalty through customer satisfaction at Kopi Kenangan Sun Plaza in Medan City. The increasing consumption coffee Indonesia has led to development shop businesses various cities across country, including Medan. While growth presents an opportunity for entrepreneurs build promote their brands attract customers, it a...

This present study aims to compare how service brand preference influence service perceived value, customer satisfaction and loyalty in different countries—Japan and China. Moreover, this study purposes to explore whether countries’ image affect service brand preference of customer. Two customer surveys which were practiced in Japan and China were conducted to examine moderation hypotheses, whi...

Most of previous studies on mobile banking focus on the initial adoption by drawing upon the technology acceptance theories, while the post-adoption issues (e.g., loyalty) have been rarely examined. To fill this research gap, based on brand equity theory and symbolic value theory, we propose a research model to articulate the relationship between technology leadership, brand equity, and custome...

Customer loyalty is one of the important approaches for retailers to improve competitive edge. Despite the importance of customer loyalty, some of the retail stores have lack on service quality, product quality, price strategy as well as customer satisfaction whereas needs a comprehensive work to explain how customers develop loyalty to a particular store. This study aims to evaluate the retail...

Although much research on customer behaviors has demonstrated the positive role of inertia in the action loyalty phase, previous studies on inertia still emphasize the spurious dimension of customer loyalty. This study seeks to analyze how inertia varies with differing levels of alternative attractiveness, relationship length, and commitment in affecting customer loyalty. The results suggest th...

The purpose of conducting this research is 1) to find out what factors should be focused on and improved by PT.Indosat. 2) the relationship between variables studied, especially in variable perceived quality purchase intention which proven have inconsistent results previous research. data collection technique used a questionnaire was processed using SPSS version 22. In study test data, classica...

This study analyzes the influence of site personalization, first impression, and design on young consumers’ loyalty to tourism websites. It is a new necessary study, taking into account multimedia profile purchasing potential studied segment, need for increasing online consumer loyalty, websites’ relevance. Based previous findings using sample 609 consumers, causal model (PLS) designed that pra...