This study investigates whether LinkedIn content in a business-to-business (B2B) service setting affects how firms generate engagement and sales revenue. Drawing on social media marketing theoretical underpinnings, we explain new post typology (sales, technical, social) customer (likes, clicks, shares, comments) are relevant to increase firm performance. We specify VAR model with exogenous vari...

Social media channels such as Twitter, Facebook, and LinkedIn have been used as tools in health care research, opening new horizons for research on health-related topics (e.g., the use of mobile social networking in weight loss programs). While there have been efforts to develop ethical guidelines for internet-related research, researchers still face unresolved ethical challenges. This article ...

Our research is focused on the study of social interactions of online community users, especially in business-oriented social networking services like LinkedIn or Habrahabr. The general aim of the work is to design methods for profiling of discussion participants within groups according to their interaction patterns. One of our goals is to make the approach independent from the language of comm...

Due to the explosive growth of Web 2.0 technologies and related services/applications in recent years, we have witnessed the convergence of the technological networks that connect computers on the Internet and the social networks that have linked humans for millennia. The growing popularity of social media, such as Facebook, Twitter, LinkedIn, MySpace, del.icio.us, Flickr, YouTube, PatientsLike...

In the last few years social networks have reached an ubiquitous di↵usion. Facebook, LinkedIn, and Twitter now have billions of users, that daily interact together and establish new connections. Users and interactions among them can be naturally represented as data graphs, whose vertices denote users and whose edges are labelled with information about the di↵erent interactions. In this paper we...

In this paper we consider the problem of job recommendation, suggesting suitable jobs to users based on their profiles. We compare a baseline method treating users and jobs as documents, where suitability is measured using cosine similarity, with a model that incorporates job transitions trained on the career progressions of a set of users. We show that the job transition model outperforms cosi...

Social Networks Sites (SNS) such as Facebook, MySpace, Skyrock.com or Linkedin have become new fields of investigation for marketing. Even though the phenomenon has met with an amazing popular success, only a few scientific works have been published on this subject. This article proposes initially to evaluate the situation by a review of the experts' discourses and, then, a an analysis of the t...

Increasingly, web-based applications are created through the composition of multiple functional components provided by different institutions. These so called ”mash-ups” are an effective means to rapidly develop new applications. However, when these mash-ups are embedded within social networking sites that aggregate and expose personal data, such as Facebook, MySpace, or LinkedIn, serious priva...