a rhetoric method being used to show the purpose of a statement is assimilation of allegory; an assimilation whose resemblance is not out of an apparent and manifested affair and needs being paraphrased. holy quran and nahj al-balaghah which consist of the most rhetoric expressions, from critics’ point of view, use this method of illustration to describe the things that are beyond men’s underst...

Having survived the «death of rhetoric» (R. BARTHES 1985: 115), metaphor has become the centre of intensive research by philosophers of language and linguists in the twentieth century. Nowadays it is widely accepted that metaphor is not reducible to «a sort of happy extra trick with words» (I. A. RICHARDS [1936] 1964: 90), but is rather said to be a fundamental principle of linguistic creativit...

Written to commemorate the 10th anniversary of rubric “Academic Writing and Research Competences” established by journal’s late editor-in-chief Mikhail Sapunov, paper focuses on origins academic writing traces its development in terms rhetoric. The five stages classical rhetoric are interpreted as key components writing: research, logic, culture, knowledge, language. This approach helps visuali...