According to several 2008 reports, blogging continues to attract writers and readers (Comscore Media Matrix, 2008; eMarketer, 2008; Sifry, 2008; Universal McCann, 2008). This form of Web content creation has matured beyond public personal journaling to support citizen journalism or journalism produced by independent bloggers unaffiliated with professional newsrooms (Lenhart & Fox, 2006). The po...

Form and style matter in journalism. To a large extent a newspaper’s identity is determined by its appearance and its tone. Readers want to feel comfortable with a paper’s design, its departmentalization and its use of illustrations, colour and headlines. The style of writing and the form of stories should please them. ‘Reading someone else’s newspaper is like sleeping with someone else’s wife’...

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