Various studies have proposed factors of impulse purchase in different advertising mediums like website, mobile, traditional retail store and traditional television. However, to the best of the researchers’ knowledge, none of the impulse purchase model is dedicated towards impulse purchase tendency for interactive TV (iTV) advertising. In addition, through systematic review analysis, this study...

This paper uses the well-established ‘uses and gratifications’ theory in order to understand and categorize viewers’ needs in the context of digital TV applications. The results of this analysis unveil that such needs can either be ritualized or instrumental. Furthermore, the uses and gratifications theory was applied in order to formulate a questionnaire to which 68 current users of digital TV...

The last decade has brought phenomenal changes in the use of television. The growth rate of digital television leads one to think that it is increasingly becoming an important medium. With the DTV emerging as a major interactive channel, innovative interactive services that will be offered could affect audience perceptions and preferences. While these services promise to offer innovative ways t...

Cathlena Martin explores in her paper "Children's Video Games as Interactive Racialization" selected children's video games. Martin argues that children's video games often act as reinforcement for the games' television and film counterparts and their racializing characteristics and features. In Martin's analysis the video games discussed represent media through which to analyze racial identiti...

1875-9521/$ see front matter 2011 International doi:10.1016/j.entcom.2011.03.009 In this introduction to the special issue of Entertainment Computing on the new TV landscape, we introduce interactive television (iTV) research as one of the pillars in the field of entertainment computing. Although entertainment computing has been associated mainly with video-games, there is also more than a coup...

Digital television is a new and interesting platform for developing multimedia services. The MELISA platform aims at cross-media broadcasting over digital television and 3G mobile networks. The platform provides presentation of interactive video content, advertisement and gaming. The devices targeted by these services are Set-Top Boxes and Portable Digital Assistants. A new service, in combinat...

The public is rapidly being furnished with digital health information of all kinds and on a wide and expanding range of platforms – kiosk, Web, digital interactive television and mobile device. Along with different platforms are different ways of providing information: text, graphics, audio records as well as two-way communication and video. This paper examines one of the very first attempts to...

This paper investigates a number of techniques and services around a unifying concept: the secondary screen. Far too often television consumption is considered a passive activity. While there are specific genres and programs that immerse the viewer into the media experience, there are other times in which whilst watching television, people talk, scan the program guide, record another program or...

There are many difficulties in implementation of interactive applications. The new technologies used in the development process for Digital Television and the meeting of different areas such as audiovisual and information technology with vocabularies and their own styles of work brought new challenges for the workflow. The APAI: Analysis and Design of Interactive Applications framework was crea...

Identifying, understanding and explicitly involving values and cultural aspects of stakeholders have been regarded as a challenge in the design of interactive systems. There is still a lack of principled and lightweight artifacts, methods and tools for supporting designers in this task. In this paper we propose two artifacts for supporting designers in making explicit both stakeholders’ values ...