In this chapter we look at the strategic issue facing firms regarding whether or not to remanufacture their used products. We identify some direct costs of remanufacturing as well as some opportunity costs that should be included in a firm’s decision to remanufacture or support the secondary market of remanufactured products. We also explore how this decision may change under different competit...

Today we begin to see a market situation between customer and manufacturer based on 1:1 relations. In order for the manufacturer to remain competitive, it is no longer sufficient to meet the requirements of the average customer, because there is no longer such thing as an average customer. We see how there is an increased interest in products that can be adapted according to the individual cust...

Game theory is the study of mathematical models and cooperation between intelligent rational decision-makers. This paper provides a flexible model to calculate pay-off matrix based on several importance factors. This model is adapted by cooperative game and developed for some competitive advantages sections in pharmaceutical industry. An optimum solution is derived by considering Nash equilibri...

a r t i c l e i n f o Innovation-driven durable goods markets see substantial changes in quality and available choice sets and subsequent changes of the reference quality in the market over time. Considering the multi-attribute characteristics of these goods, it is important for businesses to identify attribute-specific competitive landscapes and develop competitive innovation strategies at the...

Patanjali Ayurved Limited has seen remarkable expansion to date, poses a serious threat FMCG companies like Colgate-Palmolive, India Tobacco Company (ITC), Hindustan Unilever (HUL), and Godrej Consumer Products. This paper aims identify the factors that contributed Patanjali's rapid ascent popularity growth as well marketing mix tactics used penetrate fiercely competitive Indian industry. The s...

This research is motivated by an increase in the amount of coffee consumption Indonesian population. The large level public consuming causes producers to compete fiercely be more innovative developing their products seize market share. high competition increasingly diverse instant ground beverage industry will affect consumer purchasing decisions. purpose this study was analyze effect product a...

The main business of an investment company is to hold and manage securities for investment purposes. In today competitive market Pricing and its methodology are complicated motions. It is very important to define a price that can prevail the competition in an open and free market. In order to define the price certain circumstances should be considered. In the academic arena there have been seve...

Quality is important for customer satisfaction and sale of product in the competitive market. Present day consumers have wide variety of demands and needs leading to increased complexity in variety of products. The price war, high quality, traceability, necessity of disclosure of quality, the norms and regulations, imposes the manufacturers to have flexible design with zero defects in a highly ...