On of the key components of brand equity is associations that the consumers have about the brand and these associations will guide them to choose the brand. These associations usually are considered as an organized network involves models of gathering the networks in minds and determine the brand value for consumers as a brand image. The aim of doing this research is eliciting and mapping the n...

short story as an important literary genre in the recent decade is focused by many of young writers and literary critical with searching structure, content , artistic techniques and cognitive phenomenon of these works , we can show quantity of using some parts of storied literature from new literal techniques of the word and also we can show the usage of native, cultural and social foundation...

abstract: sayyed mohammad tabatabaee is accounted as one of the effective persons in iran contemporaneoushistory and his role in the events of iran constitution revolution is inevitable. sayyed mohammad tabatabaee from the time of naser al din shah qajar and arrival to iran, informed of the advantages and the basis of constitution, was in the thought of making the iran rule as a constituti...

abstract nowadaysphotovoltaic solar cells (pvs) areacknowledged the fastest growing energy technology in the word, however, they only account for only fraction of current global renewable energy capacity. it isrecognized that this incomplete market penetration has been largely a result of the technology’sexcessive cost. so researchers are trying to find innovative, economic way with theaim of ...

a major concern in the last few years has been the fact that the cultural centers are keeping distance with what they have been established for and instead of reproducing the hegemony, they have turned into a place for resistance and reproduction of resistance against hegemony. because the cultural centers, as urban public spaces in the last two decades, have been the subject of ideological dis...

efl/esl textbooks have been regarded as essential language teaching materials with which the learners spend about 70 up to 90 percent of their class time. the important role they play and their vast use make them not only influential in learning the language but also in shaping values and attitudes. put it another way, textbooks socialize learners using their contents (i.e. texts, illustrations...