Greenwashing has become a widespread phenomenon and obstructs green products, but literature on how consumers react to misbehaving brands is still scarce. This study aims investigate the effect of greenwashing consumers’ brand avoidance, integrating mediating hypocrisy moderating CSR–CA belief. Data were acquired from questionnaire survey 317 consumers. Hypotheses tested in first-stage moderate...

Abstract Inconsistent information between an organization’s corporate social responsibility (CSR) commitments and perceived CSR (in-)action is a big challenge for organizations because this typically associated with perceptions of hypocrisy related negative stakeholder reactions. However, in contrast to the prevailing literature we argue that inconsistent does not always correspond hypocrisy; r...

employee’s resistance to change and the need to recognize its affecting factors in order to manage it has an important role in organizational development management. this study has examined the impact of top management’s hypocrisy on employee’s resistance to change and investigates mediating role of employees’ trust to top management. based on the research variables, a questionnaire was designe...