The interest of this study is the tradeoff between nutrition and taste in consumer food choice. We examine choice between more and less healthy versions of particular foods within four important grocery categories: breakfast cereal, milk, bread, and soft drinks. Within a category, products do not greatly differ in terms of cost and convenience, and nutritional differences are easily determined....

The study's objective was to determine whether variations in the 2013 American College of Cardiology/American Heart Association 10-year risk for atherosclerotic cardiovascular disease (ASCVD) were associated with differences in food consumption and diet quality. Findings from the baseline wave of Healthy Aging in Neighborhoods of Diversity across the Life Span (HANDLS) study 2004-2009, revealed...

The purpose of this project was to assess perceived availability of healthy food choices and examine relationships between attitudes, subjective norms (SN), perceived behavior control (PBC), and behavior intention (BI) to consume healthy food at assisted-living facilities using the Theory of Planned Behavior (TpB). An instrument based on the theory of planned behavior (TpB) was developed and te...

OBJECTIVES Effective government policies are essential to increase the healthiness of food environments. The International Network for Food and Obesity/non-communicable diseases (NCDs) Research, Monitoring and Action Support (INFORMAS) has developed a monitoring tool (the Healthy Food Environment Policy Index (Food-EPI)) and process to rate government policies to create healthy food environment...

This study is designed to explain how restaurant healthy food quality is related to repeat patronage intention. The results indicate that perceived value mediates the positive relationship between the restaurant healthy food and revisit intent. In other words, restaurant healthy food quality increases perceived value in the diner’s mind, which in turn results in a higher level of revisit intent...