This paper reviews the literature on unplanned purchasing and impulse purchasing in particular. Various definitions and explanations of the phenomena are examined. Because impulse purchasing may often be deemed socially undesirable, it is argued that a qualitative research approach is particularly appropriate in order to gain maximum insight. A study employing enabling techniques (including sel...

This study aims to determine the effect of promotional programs on impulse buying. research was conducted 200 students. Data were processed using confirmatory factor analysis (CFA) and regression analysis. There are four indicators promotion program studied, including 1) promotions in form cashback, reward points or discounts offered by digital wallets very profitable; 2) obtained cashback will...

This paper explores how online social interactions may influence consumers’ impulse purchase when they browse online group shopping websites. We develop a research model based on the stimulus-organism-response framework and prior research on online social interactions. We propose that social interaction factors may serve as stimulating cues. In specific, opinion-based social interaction (i.e., ...

This study aimed to determine the effect of Price Discount, Store Atmosphere, and Product Display on Impulse Buying at Matahari Department Store. research uses quantitative methods. The population in this were consumers Royal Plaza Surabaya with a sampling technique that is purposive sampling. number samples used was 100 respondents questionnaire data collection technique. analysis answer propo...