The Covid-19 pandemic affected PT. XYZ Tbk., specifically in Banjarmasin branch After Sales area. overall gross profit increased compared to 2019 before hit which was 0,6%. However, the area itself, there a significant decline of -17,4% where largest body repair sector, -47,7%. Tbk. must minimize impact and continues strive grow its performance. This study aims formulate strategies for earn pot...