Quality function deployment QFD is a customer-driven approach for product design and development. A QFD analysis process includes a series of subprocesses, such as determination of the importance of customer requirements CRs , the correlation among engineering characteristics ECs , and the relationship between CRs and ECs. Usuallymore than group of one decisionmakers are involved in the subproc...

Abstract Consumers perform decision-making (DM) processes to select their preferred brands during entire consumer journeys. These DM are based on the multiple perceptions they have about products available in market aware of. consumers usually different strategies and employ diverse heuristics depending nature of purchase, ranging from more pure optimal choices faster decisions. Therefore, desi...

There is a risk when company stakeholders make decisions using accounting information with varied qualities in the same way. In order to evaluate the accounting information quality, this paper proposed an approach to the evaluation of the quality of accounting information based on relative entropy in fuzzy linguistic environments. Firstly, the accounting information quality evaluation criteria ...