Abstract The image of environmentally friendly products is often seen as bad, consumer doubt that are really made with raw materials. This attitude known skepticism (doubt) towards an label. Consumer occurs because product advertisements contain confusing information well insecurity about the material for company claims friendly. aims this study to determine effect on green purchase intention. ...

Recently climate change issues have come to the forefront. Climate change is a global challenge. It is a threat to social and economic stability and sustainable human existence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking water, sufficient green food and secured shelter. Many measures have to be planned for and taken into accou...

in this study, the effect of environmental concern, attitudes and behaviors of the university students on the environmentally conscious purchasing behavior was investigated with the help of structural equation model (sem). sem is an effective data analysis tool that expresses the complicated causative relations between the latent variables. in this study, we collected the data from 400 univers...

This study explored the consumer behavior of intention to purchase green products based on a decision-making model that integrates cognitive attributes, affective attributes, and behavioral intentions in Belt and Road countries. The questionnaires were collected from customers who previously purchased green products; this study distributed the questionnaires at the appliance section of the depa...

Green coffee represents the fundamental branch point in the coffee food system between the farm and the consumer. All processing methods eventually produce green coffee, and green coffee provides the principal input for all saleable ‘valueadded’ products whether whole roasted beans or soluble coffee sachets mixed with milk powder and sugar. This is the form in which international trade and pric...

Ecosystem is affected by uneducated, unplanned and ineffective waste management. The cycle of garbage generation and recycling is effective to make the cities environment more pollution free, clean, green and habitable for healthy living. In an effort to understand the dynamics of waste management and scope in Delhi & NCR the paper looked at the systems in place for collection and recycling of ...

Previous research has acknowledged flow as a useful construct for explaining online consumer behavior. However, there is dearth of knowledge about what dimensions of flow and how they actually influence online consumer behavior as flow is difficult to conceptualize and measure. This research examines flow and its effects on online consumer behavior in a unified model which draws upon theory of ...

The present paper analyzes consumer behavior as an institution defined by instrumental and ceremonial factors. The purpose of the research is to propose an alternative framework of consumer analysis. It provides empirical grounds for questioning the dominant mainstream framework and provides a scheme of analysis that allows for consumer theory to look at consumer behavior as an indicator for in...