The current study examined the effects of ad type and the relevance between the advertised product and the game content on player’s memory and attitude toward the billboard placement embedded within a browser game. A 2 (ad type: animated vs. static) × 2 (game /ad relevance: high vs. low) factorial experiment was employed in the study. Results revealed that animated billboard ads prompt better a...

the debate over the contribution of the internet to democracy is farfrom settled. some point to the empowering effects of online discussionand fund raising on recent electoral campaigns in the us to argue thatthe internet will restore the public sphere. others claim that the internetis just a virtual mall, a final extension of global capitalism into everycorner of our lives. this paper argues f...

A systematic theory is introduced that describes stochastic effects in game theory. In a biological context, such effects are relevant for the evolution of finite populations with frequency-dependent selection. They are characterized by quantum Nash equilibria, a generalization of the well-known Nash equilibrium points in classical game theory. The implications of this theory for biological sys...

BACKGROUND Previous evidence points to a causal link between playing action video games and enhanced cognition and perception. However, benefits of playing other video games are under-investigated. We examined whether playing non-action games also improves cognition. Hence, we compared transfer effects of an action and other non-action types that required different cognitive demands. METHODOL...

Project Goal The overall research focus in this project concerns the affordances of computer game-based learning (CGBL) for prevocational students, in the domain of mathematics. The effects of different forms of elicited reflection on both students’ acquired knowledge and motivation during game-play are examined. The goal is to identify concrete conditions under which CGBL establishes positive ...

We study the effects of the presence of contrarians in an agent-based model of competing populations. Contrarians are common in societies. These contrarians are agents who deliberately prefer to hold an opinion that is contrary to the prevailing idea of the commons or normal agents. Contrarians are introduced within the context of the minority game (MG), which is a binary model for an evolving ...