This content analysis builds upon previous sport media scholarship (Lumpkin & Williams, 1991; Fink & Kensicki, 2002; Duncan & Messner, 2005; Messner & Cooky, 2010) to examine the covers of the two US sporting magazines with the highest circulation: Sports Illustrated (from 1987-2009) and ESPN the Magazine (1998-2009). Guided by previous feminist works, the authors critique the amount and types ...
