the main purpose of this paper is to develop an effective and efficient promotion mix model and determine the share and value of each of the underlying variables in the promotion mix in accordance with the marketing and promotional goals and strategies of a firm. the review of earlier studies indicate that the promotion mix components such as competitor’s advertisement, public relation budget, ...

Interaction is central to a relationship and network framework, yet the concept is quite amorphous. One reason for imprecision is the lack of theory with regard to the way interaction works in time. Clarification of this nexus further develops the interaction concept and provides theoretical support for the dynamic view of business relationships and networks being developed by the IMP Group. Th...

This paper presents an empirical examination of firm characteristic determinants of the capital structure of a sample of 299 Irish small and medium sized firms (SMEs). Hypotheses formulated from pecking order and agency theories incorporating a financial growth life cycle approach are tested on a number of multivariate regression models. Results suggest that age, size, level of intangible activ...

This paper presents an empirical examination of firm characteristic determinants of the capital structure of a sample of 299 Irish small and medium sized firms (SMEs). Hypotheses formulated from pecking order and agency theories incorporating a financial growth life cycle approach are tested on a number of multivariate regression models. Results suggest that age, size, level of intangible activ...

This paper integrates competitive pricing and network design problems for the short life cycle products. The pricing problem determines selling prices of the products for different life cycle phases in a competitive market, as well as acquisition management of returned products. Besides, the selling and acquisition prices are related to the distance between distribution centers and customers. T...

introduction: food industry is one of the most important industries in developing countries that has an enormous role in employment, export and value added of the agricultural sector. iran as a developing country has a comparative advantage in food product industries for several reasons such as adequate and cheap raw materials and having several companies in the field of food industries. the fo...