Social advertising holds the potential to reshape the traditional advertising industry. Understanding what leads to effective social contagion at the dyadic level lies at the core of cost-effective social advertising strategies. This paper is the first attempt to comprehensively study the effect of dyadic network relationship on social contagion in directed networks. This paper reveals several ...

The main objective of this study was to learn whether emotional autonomy is truly part of a developmental stage for Spanish adolescents and young adults or if it is an indicator of difficult family relationships. Using a longitudinal design, a sample of ninety young people was followed for ten years, from their initial adolescence until their first years of adulthood. At four observation points...

conclusions because this incident may have occurred during the patient’s neonatal period, it may be a case of child abuse. in spite of the very limited number of cases in the literature, having a stepmother, a stepfather, or a babysitter, being the youngest child, or having family members who suffer from psychiatric disorders, (especially if these relatives are responsible for child care), livi...

CONTEXT Most HIV prevention efforts focus on premarital and extramarital sexual behavior, but in areas with high HIV prevalence the protective needs of married and cohabiting couples are just as great and often go unmet. Condom use by these couples is generally low, with resistance from men and cultural norms commonly cited as barriers to increased use. METHODS A household survey was conducte...

Although humans measure chronological time using a continuous scale, certain numerical ages inspire greater self-reflection than others. Six studies show that adults undertake a search for existential meaning when they approach a new decade in age (e.g., at ages 29, 39, 49, etc.) or imagine entering a new epoch, which leads them to behave in ways that suggest an ongoing or failed search for mea...

Private communication has been a concern throughout history. People have developed many clever ways to send secret messages to their partners in business, politics, war, and adultery. In the age of computer communication, we assume that anyone may examine the bits flying around the internet, and we use mathematical techniques to scramble the bits in our message so that it is intelligible only a...

This article describes how science and law were called upon (and failed) to resolve a controversy that created a painful rift between the Israeli State and some of its elite soldiers. The controversy, which came to be known as "the Kishon affair," erupted in 2000, when veterans of an elite and secretive unit in the Israeli navy claimed that pollution in the Kishon River where they had trained a...

The talmudic maxim "to save one life is tantamount to saving a whole world" (Sanhedrin 37a) indicates that the value of human life is infinite. A fraction of infinity is stil infinity. Nothing in this world is of higher value or greater ethical import than human life. Even Torah commandments of the Holy One, blessed be He, must give way to the higher value of preserving human life. The biblical...