Modern urban names are characterized by properties that allow them to be simultaneously attributed a special type of mass communication, episodes external communication an organization and acts self-presentation. A necessary condition for promoting is the formation trust among target audience, strategies building verbalized through name great extend. Within framework single cognitive space, ser...

The article is devoted to the theoretical substantiation of social maturity as psychological resource personality competence. aim represented material explication problem a approach interpretation method reconstruction study subjective architecture phenomenon in perspective identifying methodological potentialities each component laid on basis.The results include analysis basic positions and ou...