This article describes student perceptions and outcomes in relation to the use of a novel interteaching approach. The study sample (n = 260) was taken from a large human physiology class, which included both first- and second-year students. However, unlike the first-year students, the second-year students had significant prior knowledge, having completed a previous physiology course. Active lea...

The study provides insights into experiential marketing in a predominantly goal-directed service like internet banking. A model is proposed that combines two complementary approaches in the analysis of experience: a cognitive approach based on quality and an affective approach based on emotions. 754 valid observations have been collected through an online survey among heavy users of internet ba...

Experiential learning projects provide students with practical opportunities to apply theory, but are typically implemented in upper-level courses. This paper explores the impact of two experiential on first and second-year Principles Marketing at a small private business college New England. Projects involved partnerships external clients, providing opportunity explore concepts beyond classroo...

Penelitian ini dilatarbelakangi oleh fenomena Perguruan Tinggi saling bersaing untuk mendapatkan mahasiswa. Untuk memenangkan persaingan dalam dunia pendidikan setiap harus memiliki strategi yang tepat memasarkan jasanya. Dalam menentukan experiential marketing perguruan tinggi memandang pelanggan sebagai sosok nilai emosional yaitu satu pandangan menekankan adanya hubungan antara dengan karena...

This study addresses the question of how established organizations develop new business models over time, using a process research approach to trace how four business model innovation trajectories unfold. With organizational learning as analytical lens, we discern two process patterns: "drifting" starts with an emphasis on experiential learning and shifts later to cognitive search; "leaping," i...

<p><em>This study aims to determine how the influence of price, word mouth and experiential marketing on customer loyalty during Covid-19 pandemic. This uses a quantitative research type with help IBM SPSS 25.00 application. The results hypothesis testing using multiple linear regression analysis three independent variables one dependent variable show that From Table 4.18 it is know...