The fashion and increase of consumers cultural is an important problem. This paper studies the effective Socio-Cultural Factors on the fashion trends among the girl student’s in Andimeshk. About 200 girls in Andimeshk (South west of Iran) were randomly chosen. The research method was survey and correlation with questionnaire. The data were analyzed through SPSS package along with Pearson coeffi...

Although sustainability in the fashion industry has gained prominence from both business practices and academic research, retailing, a vital part of the supply chain, has not yet been fairly explored in academia. The interest in this area has increased lately, mainly due to the growing complexity within this dynamic context. Therefore, it is meaningful to conduct a systematic review of the rele...

Purpose Corporate social responsibility (CSR) is an increasingly important issue for service brands in fast fashion retailing, as consumers' negative impressions about retailers' CSR activities influence brand experience. Consumers' of efforts arise based on agendas communicated through many channels from different sources. The paper unravels the ‘wrinkles’, i.e. possible mismatches communicati...

Purpose The authors analysed the operations of two synchronised channels by focusing on “buy online and return in store” (BORS) strategies fast-fashion retail investigating internal external factors affecting this omnichannel strategy. Design/methodology/approach apply a combination techniques to identify BORS factors. Firstly, strengths, weaknesses, opportunities threats (SWOT) analysis was us...

Neste artigo estudamos a produção de fronteiras simbólicas e sociais valendo-nos das coleções roupas realizadas entre marcas luxo fast fashion. Elas são divulgadas como democratização do luxo, já que supostamente facilitam o acesso esses tipos bens. Nossa análise sobre as colaborações fashion Riachuelo Versace Karl Lagerfeld mostra, contudo, essas não embaralham universos seus consumidores. Ide...

With the development of social economy, people's pace life has accelerated, and concept consumption also been affected. Citizens to a high quality life, as well people clothing inside outside aesthetic requirements. In this demanding environment, fast fashion shifted market thus formed an important consumer trend. ZARA H&M have become most iconic brands fashion. They occupy large share in a...