This paper examines the behavior Australian youths have toward mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs (media, modeling, outcome expectancy, learning orientation and entrepreneurial orientation), which are proposed to influence an individual’s intention to adopt mobile b...

in early 21st century, rapid and all- inclusive global change has transformed so much the working environment of organizations that the organizations and their managers are obliged to find new ways for their actions to adapt to global change and evolution, so that they can survive in the domestic and global competition arena. in fact, an organization will be successful that can achieve a sustai...

today's focus on marketing practices and activities of art-cultural business for growth and development of this business is of paramount importance. because the current (entrepreneurial) marketing model do not explain the marketing activities of such a business. this paper aims to provide a systematic and conceptual model of entrepreneurial marketing activities in the artistic and cultural...

This paper presents some of the findings to emerge from a qualitative study of social enterprise in the UK. The findings discussed in this paper refer to the marketing activities of social enterprises and consider the extent to which these can be described as “entrepreneurial”. This discussion suggests that while social enterprises do engage in entrepreneurial marketing, the local embeddedness ...

The objective of the present study is to provide a strategic entrepreneurial marketing model in the construction industry in the construction companies of the north of the country using the Grounded theory. The present study is a qualitative research which uses Grounded theory by focusing on deep and semi-structured interview and providing an entrepreneurial strategic marketing strategy. In thi...

Nagaland, the 16th state of India in order of statehood, is situated between 25° 6′ and 27° 4′ latitude north and between 93o 20′ E and 95o 15′ E longitude of equator in the North Eastern part of the India. Endowed with varied topography, soil and agro climatic conditions it is known for its potentiality to grow all most all kinds of horticultural crops. Pineapple being grown since long organic...

The interplay between strategic orientations has received limited attention in manufacturing small and medium enterprises (SMEs).The existing studies have repeatedly called for investigating the impacts of multiple on organizational performance. Moreover, prior research disintegrating orientation assessing their effects Thus, this study is first its nature – market (MO) construct using data fro...