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The present online survey study (Amazon’s MTurk; n = 371) investigated links between three different social self-concepts (the need to belong, narcissism, and relatedness) and the appeal of fame. We examined fame attitudes using a newly-devised fame appeal scale (yielding three factors: Visibility, Status and Prosocial), as well as with two items probing frequency of fame fantasizing and percei...

This study examines the effects of visual appeal and usability on user performance and satisfaction with a website. Users completed search and exploratory tasks on sites which varied in visual appeal (high and low) and usability (high and low). Results indicate that first impressions are most influenced by the visual appeal of the site. Users gave high usability and interest ratings to sites wi...

AIM This paper examines appeal to fear in general: its perceived positive aspects, its negative characteristics, its appropriate as well as its fallacious use. BACKGROUND Appeal to fear is a commonly used marketing method that attempts to change behaviour by creating anxiety in those receiving a fearful message. It is regularly used in public health initiatives such as anti-smoking, anti-drun...