Global economy has formed a huge challenge to the trust of traditional business. It’s a important problem of all enterprise how to build a effective trust institution in the new economy. The rapid development of E-business is bringing a turning point of trust institution. In traditional trust institution, trust means that principal controls the agent in fact. The evolution of trust institution ...

introduction Over the years, trust has been extensively studied in many fields such as sociology, psychology, and economics. The sociologist Gambetta (2000) states that trust is one of the most important social concepts present in all human interaction and without it there is no cooperation or society. Berscheid (1994) also claims that trust is central to how we interact with each other; thus, ...

All human interaction is based on trust, meaning that we choose interaction partners and make commitment decisions based on how much we trust the other party. This applies to commerce as well as to ecommerce. In normal commerce, established frameworks, legal and other, provide protection and assurance upon which trust is built. Because e-commerce is largely based on information technology, IT s...

The paper provides a selective analysis of the main theories of trust and e-trust (that is, trust in digital environments) provided in the last twenty years, with the goal of preparing the ground for a new philosophical approach to solve the problems facing them. It is divided into two parts. The first part is functional toward the analysis of e-trust: it focuses on trust and its definition and...

When reflecting the term trust, there are two main hypotheses which can be found in most of the literature: First, trust is presented as an amorphous phenomenon, which is difficult to measure empirically (Endress, 2002). Second, the characteristic of trust is rather fragile. Trust as a mediator of social interactions cannot be quantified precisely, it has to be generated and recreated at any ti...

Since the mid of 1990’s, information and communication technologies have influenced the society in a spectacular way, mainly because of the development of the Internet. The dependence on information technology has grown far beyond our expectations. Many institutions have recognized the advantages of this development and entered the digital highway. Governments worldwide have begun to recognize ...

Consumer-to-Consumer (C2C) e-marketplaces cannot survive without participations from both a large number of buyers and sellers. Prior research on trust in e-commerce is mainly conducted from the buyers’ perspective. Combined with TAM constructs, this research explores the relative impacts of trust in terms of trust in market-maker and institution-based trust, and risk on individual’s transactio...

Along with the breakthrough of networking, communications, and information technology, ECommerce gains rapid development in recent years. Trust is the premise and foundation of transaction activities in E-Commerce. While conformity is an important factor which influences customers’ trust to vendors, as well as customers’ choices in online purchasing. Conformity behaviour in E-Commerce is two-ed...

Despite the extensive interest in trust within information systems (IS) and e-commerce disciplines, only few studies examine trust in the postadoption phase of the customer relationship. Not only gaining new customers by increasing adoption, but also keeping the existing ones loyal, is largely considered important for e-business success. This paper scrutinizes the role of trust in customer loya...

Several studies have identified the crucial role of trust in internet shopping behavior. Technical developments have produced new forms of e-commerce such as commerce through the largest worldwide social network: Shopping on Facebook. Our research investigates the role of trust in facebook-shopping. Our findings show that perceptions of the e-retailer’s benevolence and integrity have a stronger...