In the service industry, a positive company reputation will influence customers' decisions to choose that business for their insurance needs. This is systematically built by upholding importance of responsibility and engaging in open dialogue with clients foster sense client loyalty services. Customer significantly influenced customer relationship management. The most crucial thing management d...

In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...

In most industrial Small and Medium-sized Enterprises (SME) communication with customers is conducted exclusively by marketing, sales and service. Nowadays those business units apply Customer Relationship Management (CRM) systems to systematically gather information for the operational support of customer processes. Several studies illustrate that in the respective processes a vast body of addi...

Customer relationship management (CRM) is a combination of people, processes, and technology that seeks to provide understanding of customer needs, to support a business strategy, and to build long-term relationships with customers. Successful utilization of the integrated technology requires appropriate business processes and organizational culture to adequately address human behavioral elemen...

The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companie...

The extent to which actual (rather than perceived) performance influences customer satisfaction has received limited attention by researchers, yet it is important for managers to understand the extent to which customer perceptions and behavioral intentions are associated with actual service performance. This study investigates the links between actual and perceived performance, customer standar...

Customer Relationship Management (CRM) systems are cited as one of the major technology successes of the last decade. These ‘super databases’ enable the real-time sharing of information across global organisations, increasing the visibility of the sales pipeline and providing a central control of the customer experience. A far cry from the early databases which were supported in the locally net...

The role of logistics in effective supply chain management is increasingly critical, and researchers and practitioners have recently focused their attention in designing more intelligent systems to address today’s challenges. In this paper, we focus on one such challenge concerning improving the role of the customer in logistics operations. In particular, we identify specific developments in th...