Tourist cultural and creative brands are the condensation of culture, history, design commerce. In collision blending culture commerce, it forms unique competition advantage. The developers tourist products, based on core, explore construct symbolic meaning, help tourists to complete aesthetic journey from viewing purchasing then experience. brand strategy, should base foundation, meaning image...

In this cross-cultural study, we primarily aim to present research-based evidence to examine the main gender characteristics associated with socialization. Using the symbolic interaction theory and the socialization theory, this cross-cultuural analysis particularly explores the construction and representation of gender identity through educational systems. The fields of this stu...

Studies of religious and other cultural groups tend to be particularistic or focus on one or more axes of variation. In this article we develop a more comprehensive approach to studying cultural diversity that emulates the study of biological diversity. We compare our cultural ecosystem approach with the axis approach, using the distinction between “tight” and “loose” cultures as an example. We...

The idea that science is value-free is quite common. This is reasonable to some extent, but is biased on the whole. In this criterion, it is hard to understand properly the relationships between science and value and between science and society, as well as the status and effect of science in modernization drive. The origin of this thought is that some people regard science as only a “knowledge ...

Several theories propose that self-esteem, or positive self-regard, results from fulfilling the value priorities of one's surrounding culture. Yet, surprisingly little evidence exists for this assertion, and theories differ about whether individuals must personally endorse the value priorities involved. We compared the influence of four bases for self-evaluation (controlling one's life, doing o...