Brand alliances in the business-to-business domain are becoming increasingly popular. This study investigates the impact of context-related effects on the formation of evaluation perceptions in B2B brand alliances. Assimilation and contrast effects represent the conceptual framework. Employing an experimental design we test the influence of two contextual factors on a range of product attribute...

An analysis of Deeply Virtual Compton Scattering (DVCS) is made within the colour dipole model. We compare and contrast two models for the dipole cross-section which have been successful in describing structure function data. Both models agree with the available cross section data on DVCS from HERA. We give predictions for various azimuthal angle asymmetries in HERA kinematics and for the DVCS ...

radar cross section (rcs) calculation is an important issue of objects stealth and identification. it is necessary to design the rcs software because of the high cost of rcs measurements in practice. in this paper, designing of efficient software using physical optics theorem for radar cross section calculation of the complex perfect electric conductors or complex dielectric objects for high fr...