Abstract In recent years, various studies have highlighted the opportunities of artificial intelligence (AI) for our society. For example, AI solutions can help reduce pollution, waste, or carbon footprints. On other hand, there are also risks associated with use AI, such as increasing inequality in society high resource consumption computing power. This paper explores question how corporate cu...

This paper describes corporate branding as an organisational tool whose successful application depends on attending to the strategic, organisational and communicational context in which it is used. A model to help managers analyse context in terms of the alignment between strategic vision, organisational culture and corporate image is presented. Themodel is based on a gap analysis, which enable...