Research on ad copy design is well-studied in the context of offline marketing. However, researchers have only recently started to investigate ad copies in the context of paid search, and have not yet explored the potential of information cues to enhance customers’ search process. In this paper we analyze the impact of an information cue on user behavior in ad copies. Contrary to prevalent advi...

Scenarios are often proposed as a means of managing innovation in use-centred design. Here we discuss ‘how’. Scenarios allow design spaces to be mapped, both marking and pushing the boundaries of those spaces, and charting paths through the conceptual terrain therein. They achieve this through facilitating two modes of design discourse (backward and forward linking), and mapping the granularity...

Symptoms of Tourette's syndrome vary in frequency and intensity. Although such variability may be the result of deficits in the underlying neurological system, tic expression can also be systematically impacted by contextual factors. This article reviews research on the impact of several contextual factors on tic expression and discusses implications for future research and treatment development.

Background Understanding the context of a health programme is important in interpreting evaluation findings and in considering the external validity for other settings. Public health researchers can be imprecise and inconsistent in their usage of the word "context" and its application to their work. This paper presents an approach to defining context, to capturing relevant contextual informatio...

Although much has been written about TQM, little attention has been paid to the potential effects of contextual factors on TQM and TQM–performance relationships. The use of organizational theory to formulate propositions regarding the effects of such factors is especially scarce in the TQM literature. This study uses institutional theory and contingency theory as the basis to test a number of s...

INTRODUCTION Improving maternal health outcomes remains a priority in Low and Middle Income Countries. With the rapid proliferation of mobile health technologies, there is an increased interest in understanding how these technologies can effectively improve maternal health outcomes particularly maternal health seeking knowledge and behaviors. However, few studies present clear explanations of t...