Information consumers seek to learn about world events, but often also what others know about those events. Capturing consumers’ attention is essential for information suppliers to thrive in the market. We find that competition for attention leads to homogeneity of information sources—in terms of accuracy and clarity—even when consumers would demand heterogeneous sources. Their equilibrium type...

BACKGROUND Nudging strategies have recently attracted attention from scholars and policy makers for their potential in influencing people's behaviors on large scales. But is the fact that nudges do not forbid any choice-options or significantly alter people's economic incentives sufficient to conclude that nudges should be implemented? While this is discussed amongst scholars from various disci...

this study was a qualitative research which was done by a case study approach. the samples were chosen from rural development experts of hamedan province during a snowball sampling process. the data were collected by the semistructured interviews. the data collection was done by faceto- face interviews, after the interview questions guide was determined. the theoretical saturation was attained ...

the aim of this research is to investigated the effect of food product health claims in consumers evaluation and new products development.  this research attempts to develop quality standards in health food industry done for new product of soya enriched bread. the relationship between factors influencing the evaluation of health claims and new product performance will be investigated. in this c...

Better-informed consumers may be treated preferentially by firms because their consumption serves as a quality signal for other customers. For normal goods this results in wealthy individuals being treated better than poor individuals. We investigate this phenomenon in an equilibrium model of social learning with heterogeneous consumers and firms that act strategically. Consumers search for hig...

This paper aims to explore the consumers buying behaviour towards organic wine in Southern Europe and more precisely in Greece. The study attempts to compare its results with other studies concerning Northern European Consumers’ attitudes shedding light in potential differences. Field interviews conducted in a randomly selected sample consisted of 510 consumers in November and December of 2013,...

This research investigates the effects of regulatory focus on alternative search and consideration set formation in consumer decision making. Results from three experiments yield two primary findings. First, promotion-focused consumers tend to search for alternatives at a more global level, whereas prevention-focused consumers tend to search for alternatives at a more local level. Second, promo...

Flexible pricing plans are commonly observed in service industries. In this paper, we argue that the presence of flexible pricing plans can be attributed to consumers being boundedly rational – these consumers do not always select the best available option; rather, they select better options more often. In our model, the seller faces consumers who are heterogeneous in their degrees of intertemp...

The effect of meat appearance on consumers' preferences for pork chops was assessed using images manipulated for appearance characteristics. Data were collected from 412 consumers in Greece and Cyprus. Consumers were asked for their preference for pork chops from a book of computer-modified images and then completed a questionnaire of socio-demographic information, including eating and purchasi...