Introduction. The relevance of the research topic is due to ideology glamour prevailing in modern society, which consumption becomes a lifestyle person acquiring Homo glamorous traits. His consumerist attitudes are stimulated by advertising. purpose article analyze advertising strategies that cause behavioral algorithms. Materials and Methods. ideas R. Arnold, Barth, J. Baudrillard, B. Groys, G...

Consumption is a need that cannot be separated from humans. plays an important role in human life. However, there paradigm shift the realm of consumption this contemporary era. According to Jean Baudrillard, phenomenon society no longer carried out because needs and nor it done obtain satisfaction or enjoyment but aimed at obtaining certain social status. This study aims elaborate on thoughts p...